Why Your Business Needs To Use SMS For Marketing And Customer Service

These days your digital marketing tactics can stop performing for you in the blink of an eye. Especially if you are a small business. Email marketing used to be such a useful tool but now with mobile taking over it may not be your go-to anymore. We often spend most of our time and effort on the most common channels: search ads, display ads, SEO, social, email and content. These are still key channels but for SMB’s trying to capture their local community it is important to keep that personal touch. That is why SMS marketing is one of the biggest talked about marketing channel of 2016.

Let’s look at some quick statistics that show why SMS is right for your business.



  • 0% of all text messages are read in under 3 minutes. (Connect Mogul)
  • Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. (Pew Internet)
  • Approximately 50% of consumers in the U.S. make direct purchases after receiving an SMS branded text/QR code/discount coupon. (Moto Message)
  • Over 6 billion text messages are sent in the U.S. each day. (Forrester)
  • Over 80% of American adults text, making it the most common cell phone activity. (Pew Internet)
  • SMS campaigns have over 7 times greater performance than email campaigns. (Moto Message)
  • Only 43% of smartphone owners use their phone to make calls, but over 70% of smartphone users text (Connect Mogul)
  • Only about 10% of SMS marketing messages received are considered spam. (Borrell)
  • 80% of people are currently using texting for business. (eWeek)
  • Coupons delivered via SMS have redemption rates 10 times higher than those of printed coupons (Go Mobile)
  • 79% of companies believe customers want SMS/text support. (ICMI)
  • 75% of people would like to have offers sent to them via SMS. (Digital Marketing Magazine)
  • 72% of business professionals prefer texting to messaging apps. (eWeek)
  • 90% of mobile device users who were enrolled in SMS loyalty clubs felt they had benefited from being involved in the program. (hipcricket)
  • 96% of smartphone users text. (Acision)

Ok… So Now What?

So there you have it. SMS has proven results which make giving this some focus a no brainer. With mobile ad spend expected to reach $100 billion this year we know that mobile is absolutely crucial in 2016. Of course advertising is still important but with the proven open rates and engagement via SMS we can agree this deserves attention. Now how are you going to use it? Loyalty program? Monthly reminders? Sale updates? Thank you notes? General customer service? The options are endless! Contact support@ihelp.com today to learn more about how we can help your business use text message marketing.

Categories :  ihelp


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